I created the design and uploaded it to a t-shirt printing company. I chose Planned Parenthood to receive 100% of the profits. 4 days into the campaign, over $250,000 had been raised. To this day, over half a million dollars has been donated to Planned Parenthood from this campaign.
Human By Design was a large scale collaboration between Square Enix and Courageous, CNN's Branded Content production company, where I worked at the time.
In conjunction with the promotion of Deus Ex: Mankind Divided, Square Enix approached Courageous to do something special. Before I arrived at Courageous, the plan had developed to facilitate a conference with a similar intent to The Asilomar Conference -- To explore the future of human augmentation, and all the positives and negatives that can come along with it. These are the same core tenets of the Deus Ex series.
Human By Design - Launch Trailer
Human By Design - Code of Ethics sample
Human By Design - Conference Recap
Film + TV Trailer Titles
Created at my time as Zealot Inc's Lead Designer.
Clients included HBO, Netflix, NBCUniversal, The Weinstein Company, Magnolia Pictures, IFC, and many more.
For the marketing lead up to Amazon's The Man In The High Castle, we were asked to create a shareable, informative video that explored the "butterfly effect" moment that could have put an end to Hitler's rise to power before it even happened.
Working with the producers, I suggested that we create something that felt "of the time" -- rather than just using stock footage. I collected references of 1930s and 1940s commercials, animations, and audio, and we got to work.
In the end, I was able to narrate the piece as well as get my brother some sound mix work as well!